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Kotler, Philip.

Principles of marketing / Philip Kotler, Gary Armstrong. Global Edition. Philip Kotler, Gary Armstrong. - 14th ed. - Boston : Pearson, c2012. - 637p : ill ; cm.

Includes bibliography.

ISBN: 9780273752431 (pbk) 027375243X (pbk)

Subjects--Topical Terms:
Marketing.

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