Digital marketing strategy : text and cases / Glen L. Urban.
Material type:
TextPublication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2004Description: 195p. : illISBN: 0131831771 (pbk)Subject(s): Marketing -- Management | Electronic commerce -- Management | Internet marketing | Consumer behavior | Strategic planning
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Main Library Open shelves collection | HF 5415.13 URB (Browse shelf (Opens below)) | Available | BK0028693 |
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| HF 5415.13 ROS Cases in strategic management / | HF 5415.13 SAX Marketing management / | HF 5415.13 SHE Rethinking business to business marketing / | HF 5415.13 URB Digital marketing strategy : | HF 5415.13 WAR Marketing finance : | HF 5415.13 WAR Marketing finance : | HF 5415.13 WAR Marketing finance : |
Includes bibliographies.
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