Digital marketing strategy : text and cases / Glen L. Urban.
Material type: TextPublication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2004Description: 195p. : illISBN: 0131831771 (pbk)Subject(s): Marketing -- Management | Electronic commerce -- Management | Internet marketing | Consumer behavior | Strategic planningItem type | Current library | Call number | Status | Date due | Barcode |
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Books | Main Library Open shelves collection | HF 5415.13 URB (Browse shelf (Opens below)) | Available | BK0028693 |
Includes bibliographies.
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