Marketing / Roger Kerin, Steven Hartley, William Rudelius.

By: Kerin, RogerMaterial type: TextTextSeries: McGraw - Hill/ Irwin Series in marketingPublication details: McGraw - Hill : Boston, 2009Edition: 9th edDescription: 742p. : illISBN: 9780073404721 (hbk) :Contained works: Rudelius, WilliamSubject(s): Marketing | Hartley, Steven
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