Kerin, Roger.
Marketing / Roger Kerin, Steven Hartley, William Rudelius. Roger Kerin, Steven Hartley, William Rudelius. - 9th ed. - McGraw - Hill : Boston, 2009. - 742p. : ill. - McGraw - Hill/ Irwin Series in marketing .
Includes bibliographies.
9780073404721 (hbk) :
Marketing.
Hartley, Steven.
Marketing / Roger Kerin, Steven Hartley, William Rudelius. Roger Kerin, Steven Hartley, William Rudelius. - 9th ed. - McGraw - Hill : Boston, 2009. - 742p. : ill. - McGraw - Hill/ Irwin Series in marketing .
Includes bibliographies.
9780073404721 (hbk) :
Marketing.
Hartley, Steven.