Foundations of marketing / David Jobber, John Fahy.
Material type:
TextPublication details: London : McGraw-Hill, c2003Description: 355p. : illISBN: 0077098668 (pbk)Subject(s): Marketing
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Main Library Open shelves collection | HF 5415 JOB (Browse shelf (Opens below)) | Available | BK0022904 |
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| HF 5415.I53 CRA New products management / | HF 5415.I53 CRA New products management / | HF 5415.I53 CRA New products management / | HF 5415 JOB Foundations of marketing / | HF 5415 JOB Principles and practice of marketing | HF 5415 JOB Principles and practice of marketing | HF 5415 JOB Principles and practice of marketing |
Includes bibliographies.
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