Jobber, David.
Foundations of marketing / David Jobber, John Fahy. David Jobber, John Fahy. - London : McGraw-Hill, c2003. - 355p. : ill.
Includes bibliographies.
0077098668 (pbk)
Marketing.
Foundations of marketing / David Jobber, John Fahy. David Jobber, John Fahy. - London : McGraw-Hill, c2003. - 355p. : ill.
Includes bibliographies.
0077098668 (pbk)
Marketing.