Services marketing management / Peter Mudie and Angela Pirrie.
Material type:
TextPublication details: Burlington, MA : Butterworth-Heinemann, c2006Edition: 3rd edDescription: 267p. : illISBN: 9788131206553 (pbk) :Contained works: Angela PirrieSubject(s): Service industries -- Markerting | Service industries -- Management
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books
|
Main Library Open shelves collection | HD 9980.5 MUD (Browse shelf (Opens below)) | Available | BK0023598 |
Browsing Main Library shelves, Shelving location: Open shelves collection Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
|
||
| HD 9980.5 MCD Marketing planning for services / | HD 9980.5 MUD Services marketing management / | HD 9980.5 MUD Services marketing management / | HD 9980.5 MUD Services marketing management / | HD 9980.5 RAO Services marketing. / | HD 9980.5 RAO Services marketing. / | HD 9980.5 SER Services management : |
First published as: The management of Marketing services 1993.
Includes bibliographies.
There are no comments on this title.