Foundations of marketing / William M. Pride, O. C Ferrell.
Material type:
TextPublication details: Boston : Houghton Mifflin, 2007Edition: 2nd edDescription: 537p. : illISBN: 9780618732272 (pbk)Subject(s): Marketing
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
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Main Library Open shelves collection | HF 5415 PRI (Browse shelf (Opens below)) | Available | BK0020322 | ||
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Main Library Open shelves collection | HF 5415 PRI (Browse shelf (Opens below)) | c.2 | Available | BK0020352 |
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| HF 5415 PRI Marketing / | HF 5415 PRI Marketing / | HF 5415 PRI Foundations of marketing / | HF 5415 PRI Foundations of marketing / | HF 5415 RAN Marketing strategies. : | HF 5415 RET Rethinking marketing. : | HF 5415 STR Strategic marketing : |
Includes bibliography.
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