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Pride, William M.

Foundations of marketing / William M. Pride, O. C Ferrell. William M. Pride, O. C Ferrell. - 2nd ed. - Boston : Houghton Mifflin, 2007. - 537p. : ill.

Includes bibliography.

ISBN: 9780618732272 (pbk)

Subjects--Topical Terms:
Marketing.

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