Handbook of marketing / edited by Barton Weitz and Robin Wensley.

Contributor(s): Weitz, Barton A | Wensley, Robin, 1944-Material type: TextTextPublication details: London : SAGE, 2002Description: 582p. : illISBN: 1412921201 (pbk); 9781412921206 (pbk)Subject(s): Marketing
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Item type Current library Call number Status Date due Barcode
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Open shelves collection 		HF 5415 HAN (Browse shelf (Opens below)) Available BK0015946
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HF 5415 FOR Demystifying marketing : HF 5415 GAB Marketing / HF 5415 GAB Marketing / HF 5415 HAN Handbook of marketing / HF 5415 HOL Global marketing : HF 5415.I53 CRA New products management / HF 5415.I53 CRA New products management /

Includes bibliographies.

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