Handbook of marketing / edited by Barton Weitz and Robin Wensley.
edited by Barton Weitz and Robin Wensley.
- London : SAGE, 2002.
- 582p. : ill.
Includes bibliographies.
1412921201 (pbk) 9781412921206 (pbk)
Marketing.
Includes bibliographies.
1412921201 (pbk) 9781412921206 (pbk)
Marketing.