Services marketing management / Peter Mudie and Angela Pirrie.
Material type:
TextPublication details: Armsterdam : Butterworth-Heinemann, 2006Edition: 3rd edDescription: 267p. : illISBN: 0750666749 (pbk) :Contained works: Angela PirrieSubject(s): Service industries -- Markerting | Service industries -- Management
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Main Library Open shelves collection | HD 9980.5 MUD (Browse shelf (Opens below)) | Available | BK0010845 | ||
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Main Library Open shelves collection | HD 9980.5 MUD (Browse shelf (Opens below)) | c. 2 | Available | BK0022741 |
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| HD 9980.5 LOV Services marketing : | HD 9980.5 LOV Services marketing : | HD 9980.5 MCD Marketing planning for services / | HD 9980.5 MUD Services marketing management / | HD 9980.5 MUD Services marketing management / | HD 9980.5 MUD Services marketing management / | HD 9980.5 RAO Services marketing. / |
First published as: The management of marketing services 1993.
Includes bibliographies.
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