From brand vision to brand evaluation : strategically building and sustaining brands / Leslie de Chernatony.
Material type:
TextPublication details: Oxford : Butterworth-Heinemann, 2001Description: 293 p. : illISBN: 0750646144 (pbk) Subject(s): Strategic planning
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
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Main Library Open shelves collection | HD 69.B7 DEC (Browse shelf (Opens below)) | Available | BK0004971 | ||
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Books
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Main Library Open shelves collection | HD 69.B7 DEC (Browse shelf (Opens below)) | c. 2 | Available | BK0022755 |
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| HD 66 WIL The essence of managing groups and teams / | HD 69.B7 DEC From brand vision to brand evaluation : | HD 69.B7 DEC From brand vision to brand evaluation : | HD 69.B7 DEC From brand vision to brand evaluation : | HD 69.B7 KEL Strategic brand management : | HD 69.B7 KEL Strategic brand management : | HD 69.B7 KEL Strategic brand management : |
Includes bibliographies.
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