De Chernatony, Leslie.
From brand vision to brand evaluation : strategically building and sustaining brands / Leslie de Chernatony. Leslie de Chernatony. - Oxford : Butterworth-Heinemann, 2001. - 293 p. : ill.
Includes bibliographies.
0750646144 (pbk)
Strategic planning.
From brand vision to brand evaluation : strategically building and sustaining brands / Leslie de Chernatony. Leslie de Chernatony. - Oxford : Butterworth-Heinemann, 2001. - 293 p. : ill.
Includes bibliographies.
0750646144 (pbk)
Strategic planning.