Marketing due diligence : reconnecting strategy to share price / Malcolm McDonald, Brian Smith, Keith Ward.

By: McDonald, MalcolmContributor(s): Smith, Brian | Ward, KeithMaterial type: TextTextPublication details: Oxford : Butterworth-Heinemann, 2006Description: 238p. : illISBN: 0750667273 (pbk) :Subject(s): Corporations -- Valuation | Corporations -- Investor relations | Stocks -- Marketing | Risk assessment
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Open shelves collection 		HG 4028.V3 MCD (Browse shelf (Opens below)) Available BK0000013

Includes bibliography.

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