McDonald, Malcolm.
Marketing due diligence : reconnecting strategy to share price / Malcolm McDonald, Brian Smith, Keith Ward. Malcolm McDonald, Brian Smith, Keith Ward. - Oxford : Butterworth-Heinemann, 2006. - 238p. : ill.
Includes bibliography.
0750667273 (pbk) :
Corporations--Valuation.
Corporations--Investor relations.
Stocks--Marketing.
Risk assessment.
Marketing due diligence : reconnecting strategy to share price / Malcolm McDonald, Brian Smith, Keith Ward. Malcolm McDonald, Brian Smith, Keith Ward. - Oxford : Butterworth-Heinemann, 2006. - 238p. : ill.
Includes bibliography.
0750667273 (pbk) :
Corporations--Valuation.
Corporations--Investor relations.
Stocks--Marketing.
Risk assessment.