Strategic marketing management : planning, implementation and control. / Richard M.S Wilson, Colin Gilligan.
Material type:
TextPublication details: Oxford : Elsevier/Butterworth-Heinemann, 1992Edition: 2nd edDescription: 827p. : illISBN: 075062244X (pbk)Subject(s): Marketing -- managment
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Main Library Open shelves collection | HF 5415.13 WIL (Browse shelf (Opens below)) | Available | BK0007607 | |
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Main Library Open shelves collection | HF 5415.13 WIL (Browse shelf (Opens below)) | Available | BK0017988 |
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| HF 5415.13 WAR Marketing finance : | HF 5415.13 WAR Marketing finance : | HF 5415.13 WIL Strategic marketing management : | HF 5415.13 WIL Strategic marketing management : | HF 5415.13 WIL Strategic marketing management : | HF 5415.13 WIL Strategic marketing management : | HF 5415.13 WOO Essential guide to marketing planning / |
Includes bibliography.
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