Wilson, Richard M. S.
Strategic marketing management : planning, implementation and control. / Richard M.S Wilson, Colin Gilligan. Richard M.S Wilson, Colin Gilligan. - 2nd ed. - Oxford : Elsevier/Butterworth-Heinemann, 1992. - 827p. : ill.
Includes bibliography.
075062244X (pbk)
Marketing --managment.
Strategic marketing management : planning, implementation and control. / Richard M.S Wilson, Colin Gilligan. Richard M.S Wilson, Colin Gilligan. - 2nd ed. - Oxford : Elsevier/Butterworth-Heinemann, 1992. - 827p. : ill.
Includes bibliography.
075062244X (pbk)
Marketing --managment.