Successful marketing communications : a practical guide to planning and implementation / Cathy Ace.

By: Ace, CathyMaterial type: TextTextPublication details: Oxford : Butterworth-Heinemann, 2001Description: 210p. : illISBN: 0750650273 (pbk)Subject(s): Communication in marketing
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Open shelves collection 		HF 5415.123 ACE (Browse shelf (Opens below)) Available BK0000767

Published in association with the Chartered Institute of Marketing.

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