Market-led strategic change : a guide to transforming the process of going to market / Nigel F. Piercy.
Material type:
TextPublication details: Amsterdam : Elsevier Butterworth-Heinemann in association with Chartered Institute of Management, 2002Edition: 3rd. edDescription: 762p. : illISBN: 075065225X (pbk)Subject(s): Marketing management
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
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Main Library Open shelves collection | HF 5415.13 PIE (Browse shelf (Opens below)) | Available | BK0005174 | ||
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Books
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Main Library Open shelves collection | HF 5415.13 PIE (Browse shelf (Opens below)) | c. 2 | Available | BK0020500 |
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| HF 5415.13 PER Basic marketing : | HF 5415.13 PER Basic marketing : | HF 5415.13 PIE Market-led strategic change : | HF 5415.13 PIE Market-led strategic change : | HF 5415. 13 PRO Professional post-graduate diploma in marketing paper 9: analysis and evaluation / | HF 5415.13 ROS Cases in strategic management / | HF 5415.13 SAX Marketing management / |
Includes bibliographies.
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