Piercy, Nigel F.
Market-led strategic change : a guide to transforming the process of going to market / Nigel F. Piercy. Nigel F. Piercy. - 3rd. ed. - Amsterdam : Elsevier Butterworth-Heinemann in association with Chartered Institute of Management, 2002. - 762p. : ill.
Includes bibliographies.
075065225X (pbk)
Marketing management.
Market-led strategic change : a guide to transforming the process of going to market / Nigel F. Piercy. Nigel F. Piercy. - 3rd. ed. - Amsterdam : Elsevier Butterworth-Heinemann in association with Chartered Institute of Management, 2002. - 762p. : ill.
Includes bibliographies.
075065225X (pbk)
Marketing management.