Marketing management / (Record no. 19697)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02566cam a22003618i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 18909959 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180605085757.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 151218s2016 nyu 000 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2015046886 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781292093239 (hbk) |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing management / |
| Statement of responsibility, etc | Philip Kotler, Kevin Lane Keller, Mairead Brady, Malcolm Goodman, Torben Hansen. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Harlow: |
| Name of publisher, distributor, etc | Pearson, |
| Date of publication, distribution, etc | 2016. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 942 p. |
| Other physical details | ill. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| Geographic subdivision | Europe |
| General subdivision | Management. |
| 9 (RLIN) | 35131 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management. |
| 9 (RLIN) | 33177 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane, |
| 9 (RLIN) | 33178 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 9 (RLIN) | 32150 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Brady, Mairead |
| 9 (RLIN) | 35132 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Goodman, Malcolm |
| 9 (RLIN) | 35133 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hansen, Torben |
| 9 (RLIN) | 35134 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ecip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Classification part | 5415.13 |
| Item part | MAR |
| Call number prefix | HF |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type | Copy number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Main Library | Main Library | Open shelves collection | 06/05/2018 | 2018/828 | 3 | HF 5415.13 MAR | BK0043188 | 09/20/2019 | 09/13/2019 | 06/05/2018 | Books | ||||||
| Main Library | Main Library | Open shelves collection | 06/05/2018 | 2018/829 | 1 | HF 5415.13 MAR | BK0043193 | 10/29/2018 | 10/23/2018 | 06/05/2018 | Books | c. 2 |