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Marketing management / Philip Kotler, Kevin Lane Keller, Mairead Brady, Malcolm Goodman, Torben Hansen. Philip Kotler, Kevin Lane Keller, Mairead Brady, Malcolm Goodman, Torben Hansen. - 3rd ed. - 942 p. ill.

ISBN: 9781292093239 (hbk)

LCCN: 2015046886

Subjects--Topical Terms:
Marketing--Management.--Europe
Marketing--Management.

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