Marketing management / (Record no. 19424)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | nam a22 7a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180426162737.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180426b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781292092621 (pbk.) |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 9 (RLIN) | 32150 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management / |
| Statement of responsibility, etc. | Philip Kotler, Kevin Lane Keller. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 15th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Boston : |
| Name of publisher, distributor, etc. | Pearson, |
| Date of publication, distribution, etc. | 2016. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1v. (various pagings). : |
| Other physical details | ill. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographies |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 9 (RLIN) | 32841 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | management. |
| 9 (RLIN) | 33177 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane |
| 9 (RLIN) | 33178 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Classification part | 5415.13 |
| Item part | KOT |
| Call number prefix | HF |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type | Copy number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Main Library | Main Library | Open shelves collection | 04/26/2018 | 2018/265 | 4 | HF 5415.13 KOT | BK0042676 | 12/19/2018 | 11/23/2018 | 04/26/2018 | Books | ||||||
| Main Library | Main Library | Open shelves collection | 04/26/2018 | 2018/264 | 7 | HF 5415.13 KOT | BK0042766 | 12/03/2019 | 11/27/2019 | 04/26/2018 | Books | c. 2 | |||||
| Main Library | Main Library | Open shelves collection | 04/26/2018 | 2018/266 | 6 | HF 5415.13 KOT | BK0042520 | 12/10/2019 | 12/05/2019 | 04/26/2018 | Books | c. 3 |