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Kotler, Philip

Marketing management / Philip Kotler, Kevin Lane Keller. Philip Kotler, Kevin Lane Keller. - 15th ed. - Boston : Pearson, 2016. - 1v. (various pagings). : ill.

Includes bibliographies

ISBN: 9781292092621 (pbk.)

Subjects--Topical Terms:
Marketing
Marketing--management.

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