Global marketing management / (Record no. 13459)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00664cam a22002172 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000015729 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20151103142319.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 100524s xxa b 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788177580082 (pbk) : |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Keegan, Warren J. |
| 9 (RLIN) | 17420 |
| 245 10 - TITLE STATEMENT | |
| Title | Global marketing management / |
| Statement of responsibility, etc | Warren J. Keegan. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th. ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi : |
| Name of publisher, distributor, etc | Dorling Kindersley, |
| Date of publication, distribution, etc | c2002. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 6432p. : |
| Other physical details | ill. |
| 440 #4 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | The Pearson Education International Series in Marketing |
| 9 (RLIN) | 17421 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographies. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | management. |
| 9 (RLIN) | 9395 |
| 908 ## - PUT COMMAND PARAMETER (RLIN) | |
| Put command parameter | 100524 |
| 942 00 - ADDED ENTRY ELEMENTS (KOHA) | |
| Classification part | 5415.13 |
| Item part | KEE |
| Call number prefix | HF |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Main Library | Main Library | Open shelves collection | 08/25/2015 | 2010/435 | 4 | HF 5415.13 KEE | BK0019334 | 06/09/2020 | 06/03/2020 | 08/25/2015 | Books |