Keegan, Warren J.
Global marketing management / Warren J. Keegan. Warren J. Keegan. - 7th. ed. - New Delhi : Dorling Kindersley, c2002. - 6432p. : ill. - The Pearson Education International Series in Marketing .
Includes bibliographies.
9788177580082 (pbk) :
Marketing --management.
Global marketing management / Warren J. Keegan. Warren J. Keegan. - 7th. ed. - New Delhi : Dorling Kindersley, c2002. - 6432p. : ill. - The Pearson Education International Series in Marketing .
Includes bibliographies.
9788177580082 (pbk) :
Marketing --management.