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Boyle, Raymond.

Power Play : Sport, the Media and Popular Culture. - 2nd ed. - 1 online resource (265 pages)

Intro -- Copyright -- Contents -- Preface -- Acknowledgements -- Chapter 1 Sport, the Media and Popular Culture -- Chapter 2 All Our Yesterdays: A History of Media Sport -- Chapter 3 A Sporting Triangle: Television, Sport and Sponsorship -- Chapter 4 Power Game: Why Sport Matters to Television -- Chapter 5 Who Wants to be a Millionaire? Media Sport and Stardom -- Chapter 6The Race Game: Media Sport, Race and Ethnicity -- Chapter 7 Playing the Game: Media Sport and Gender -- Chapter 8 Games Across Frontiers: Mediated Sport and National Identity -- Chapter 9 The Sports Pages: Journalism and Sport -- Chapter 10 Consuming Sport: Fans, Fandom and the Audience -- Chapter 11 Conclusion: Sport in the Digital Age -- Bibliography -- Index.

A new study of the link between three key obsessions of the 20th century: the media, sport and popular culture.

ISBN: 9780748635948

Subjects--Topical Terms:
Mass media -- Social aspects -- Great Britain.
Mass media and sports -- Great Britain.
Sports -- Social aspects -- Great Britain.
Sports and state -- Great Britain.

Index Terms--Genre/Form:
Electronic books.

LC Class. No.: GV742 -- .B69 2009eb

Dewey Class. No.: 306.483