Canada, Dick.

24 Sales Traps and How to Avoid Them : Recognizing the Pitfalls That Mislead Even the Best Performers. - 1 online resource (199 pages)

Preliminaries -- contents -- preface -- acknowledgments -- PRINCIPLE 1: ADOPT AN OUTSIDE FOCUS -- PRINCIPLE 2: GET THE MOST OUT OF YOUR BEST PEOPLE -- PRINCIPLE 3: TRAIN EFFECTIVELY . -- PRINCIPLE 4: CREATE VALUE -- PRINCIPLE 5: FOCUS ON FEEDBACK AND LEARNING -- PRINCIPLE 6: USE THE INTERNET -- EPILOGUE -- Notes -- Index -- About the Author.

Turning "popular wisdom" on its head, this up-to-date, research-based guide uncovers 24 assumptions that lead salespeople astray.

9780814426388


Selling.


Electronic books.

HF5438.25 -- .C28 2002eb

658.85

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