000 02557nam a22004693i 4500
001 EBC291571
003 MiAaPQ
005 20181121150111.0
006 m o d |
007 cr cnu||||||||
008 181113s2007 xx o ||||0 eng d
020 _a9781846631191
_q(electronic bk.)
020 _z9781846631184
035 _a(MiAaPQ)EBC291571
035 _a(Au-PeEL)EBL291571
035 _a(CaPaEBR)ebr10172237
035 _a(CaONFJC)MIL84709
035 _a(OCoLC)182530721
040 _aMiAaPQ
_beng
_erda
_epn
_cMiAaPQ
_dMiAaPQ
050 4 _aHF5415 -- .F63 2007eb
082 0 _a300
100 1 _aCoate, Patricia.
245 1 0 _aFocus on markets and marketing.
264 1 _aBradford :
_bEmerald Publishing Limited,
_c2007.
264 4 _c©2007.
300 _a1 online resource (67 pages)
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
490 1 _aBusiness Strategy Series ;
_vv.8
505 0 _aCover -- Table of contents -- List of contributors -- Turn to your customers to solve flat sales and customer churn -- Leveraging emerging markets for commercial success -- Successful innovations from an established company -- Strategy making: what have we learned about forecasting the future? -- An approach to mastering the marketing mix -- Corporate strategic marketing: a new task for top management -- Creating a competitive edge: the value of cross-industry knowledge -- Strategy implications of business culture differences between Japan and China.
520 _aThis e-book contains a series of articles on marketing and the latest innovative methods that companies are using to reach new markets, specifically geographical new markets, such as China and Japan. This e-book includes contributions from authors from Deloitte, and Lippincott Mercer.
588 _aDescription based on publisher supplied metadata and other sources.
590 _aElectronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2018. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
650 0 _aMarketing.
650 0 _aStrategic planning.
655 4 _aElectronic books.
700 1 _aCoate, Patricia.
776 0 8 _iPrint version:
_aCoate, Patricia
_tFocus on markets and marketing
_dBradford : Emerald Publishing Limited,c2007
_z9781846631184
797 2 _aProQuest (Firm)
830 0 _aBusiness Strategy Series
856 4 0 _uhttps://ebookcentral.proquest.com/lib/buse-ebooks/detail.action?docID=291571
_zClick to View
999 _c52711
_d52711