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_aMcDonald, Malcolm. _910257 |
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_aMarketing planning for services / _cMalcom McDonald and Adrian Payne. |
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_aOxford : _bButterworth-Heinemann, _c1996. |
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_a364p. : _bill. |
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| 500 | _aPublished on behalf of the Chartered Institute of Marketing. | ||
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_aService industries _xmarketing. _912428 |
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_aService industries _xplanning. _912429 |
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_aPayne, Adrian. _912430 |
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