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| 020 | _a0750641169 (pbk) | ||
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| 100 | 1 |
_aMcDonald, Malcolm. _910257 |
|
| 245 | 1 | 0 |
_aMarketing plans : _bhow to prepare them, how to use them. / _cMalcolm McDonald. |
| 250 | _a4th. ed. | ||
| 260 |
_aOxford : _bButterworth-Heinemann, _c1999. |
||
| 300 |
_a578p. : _bill. |
||
| 500 | _aPublished in association with the Chartered Institute of Marketing. | ||
| 650 | 0 |
_aMarketing _xManagement. _99395 |
|
| 650 | 0 |
_aMarketing _xPlanning. _910258 |
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| 908 | _a071004 | ||
| 942 | 0 | 0 |
_h5415.13 _iMCD _kHF _2lcc _cBK |
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_c1679 _d1679 |
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