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003 | OSt | ||
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008 | 151103b xxu||||| |||| 00| 0 eng d | ||
020 | _a0750641169 (pbk) | ||
035 | _a0000003107 | ||
100 | 1 |
_aMcDonald, Malcolm. _910257 |
|
245 | 1 | 0 |
_aMarketing plans : _bhow to prepare them, how to use them. / _cMalcolm McDonald. |
250 | _a4th. ed. | ||
260 |
_aOxford : _bButterworth-Heinemann, _c1999. |
||
300 |
_a578p. : _bill. |
||
500 | _aPublished in association with the Chartered Institute of Marketing. | ||
650 | 0 |
_aMarketing _xManagement. _99395 |
|
650 | 0 |
_aMarketing _xPlanning. _910258 |
|
908 | _a071004 | ||
942 | 0 | 0 |
_h5415.13 _iMCD _kHF _2lcc _cBK |
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_c1679 _d1679 |