| 000 | 00623cam a2200217 a 4500 | ||
|---|---|---|---|
| 001 | 0000020110 | ||
| 003 | OSt | ||
| 005 | 20151104150703.0 | ||
| 008 | 080409e2008 xxm b a00| 0 eng | ||
| 020 | _a9780750686334 (pbk) | ||
| 100 | 1 |
_aGummesson, Evert, _d1936-. _918245 |
|
| 245 | 1 | 0 |
_aTotal relationship marketing / _cEvert Gummesson. |
| 250 | _a3rd ed. | ||
| 260 |
_aLondon : _bRoutledge, _c2012. |
||
| 300 |
_a376 p. : _bill. |
||
| 504 | _aIncludes bibliographies. | ||
| 650 | 0 |
_aRelationship marketing. _918160 |
|
| 650 | 0 |
_aMarketing _xManagement. _99395 |
|
| 908 | _a131025 | ||
| 942 | 0 | 0 |
_h5415.55 _iGUM _kHF _2lcc _cBK |
| 999 |
_c16019 _d16019 |
||