Discipline and Indulgence : College Football, Media, and the American Way of Life During the Cold War.

By: Montez de Oca, JeffreyMaterial type: TextTextSeries: Critical Issues in Sport and Society SerPublisher: New Brunswick : Rutgers University Press, 2013Copyright date: ©2013Description: 1 online resource (188 pages)Content type: text Media type: computer Carrier type: online resourceISBN: 9780813561288Subject(s): Mass media and sports - United States - History - 20th centuryGenre/Form: Electronic books.Additional physical formats: Print version:: Discipline and Indulgence : College Football, Media, and the American Way of Life During the Cold WarDDC classification: 796.332630973 LOC classification: GV950 -- .M66 2013ebOnline resources: Click to View
Contents:
Intro -- Contents -- Acknowledgments -- 1 Introduction -- 2 Fortifying the City upon a Hill -- 3 Duck Walking the Couch Potato -- 4 The Best Seat in the Ballpark -- 5 Fordism in the Airwaves -- 6 From Neighborhood to Nation -- 7 Conclusion -- Appendix: Note on Methodology -- Notes -- References -- Index -- About the Author.
Summary: Discipline and Indulgence demonstrates how American popular culture during the early Cold War (1947-1964), especially college football, addressed the nation's postwar affluence and consumerism and their effects on the population by integrating men into the economy of the Cold War as workers, warriors, and consumers. It assesses the period's institutional linkage of sport, higher education, media and militarism and finds connections of contemporary sport media to today's War on Terror.
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Intro -- Contents -- Acknowledgments -- 1 Introduction -- 2 Fortifying the City upon a Hill -- 3 Duck Walking the Couch Potato -- 4 The Best Seat in the Ballpark -- 5 Fordism in the Airwaves -- 6 From Neighborhood to Nation -- 7 Conclusion -- Appendix: Note on Methodology -- Notes -- References -- Index -- About the Author.

Discipline and Indulgence demonstrates how American popular culture during the early Cold War (1947-1964), especially college football, addressed the nation's postwar affluence and consumerism and their effects on the population by integrating men into the economy of the Cold War as workers, warriors, and consumers. It assesses the period's institutional linkage of sport, higher education, media and militarism and finds connections of contemporary sport media to today's War on Terror.

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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2018. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

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