Sport, Media, Culture : Global and Local Dimensions.
Material type: TextSeries: Sport in the Global Society SerPublisher: London : Routledge, 2002Copyright date: ©2002Description: 1 online resource (272 pages)Content type: text Media type: computer Carrier type: online resourceISBN: 9781136344848Subject(s): Mass media and sportsGenre/Form: Electronic books.Additional physical formats: Print version:: Sport, Media, Culture : Global and Local DimensionsDDC classification: 306.483 LOC classification: GV742 .S663 2012Online resources: Click to ViewCover -- SPORT, MEDIA, CULTURE -- Title Page -- Copyright Page -- Table of Contents -- Series Editor's Foreword -- Sport and the Media: The Emergence of a Major Research Field -- The Olympic Games: Twenty-First Century Challenges as a Global Media Event -- What's in a Name? Muhammad Ali and the Politics of Cultural Identity -- From Pig's Bladders to Ferraris: Media Discourses of Masculinity and Morality in Obituaries of Stanley Matthews -- New Media Sport -- Meeting the Industry: An Interview with Alex Gilady -- Attribution of Failure: A German Soccer Story -- 'Witches of Our Age': Women Ultras, Italian Football and the Media -- 'We Got Next': Images of Women in Television Commercials during the Inaugural WNBA Season -- Fitba Crazy? Saturday Super Scoreboard and the Dialectics of Political Debate -- Beyond 'Media Culture': Sport as Dispersed Symbolic Activity -- Notes on Contributors -- Index.
An examination of the central features of the sport-media phenomenon, focusing on Europe and the USA. The book analyses such issues as new media technology; gender, ethnicity and local dimensions of collective identity; women in American basketball advertising; and cult football radio in Scotland.
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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2018. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
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