Consumer behavior and managerial decision making / Frank R. Kardes.

By: Kardes, Frank RMaterial type: TextTextPublication details: New Delhi : Prentice-Hall of India, 2003Edition: 2nd edDescription: 457p. : illISBN: 8120322215 (pbk)Subject(s): Consumer behavior | Decision making -- Management
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Books Books Main Library
Open shelves collection 		HF 5415.32 KAR (Browse shelf (Opens below)) In transit from Main Library to Astra Library since 11/24/2016 BK0018648

Includes bibliography.

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