Communication theories : origins, methods, and uses in the mass media / Werner J. Severin, James W. Tankard, Jr.

By: Severin, Werner JosephContributor(s): Tankard, W. JamesMaterial type: TextTextPublication details: New York : Longman, 2001Edition: 5th edDescription: 411p. : illISBN: 0801333350 (pbk)Subject(s): Mass media | Communication
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