B2B brand management : with the cooperation of Ines Michi. / Philip Kotler, Waldemar Pfoertsch; with the cooperation of Ines Michi.
Material type: TextPublication details: Berlin : Springer, c2006Description: 357p. : illISBN: 9783642064708 (pbk)Subject(s): Brand name products -- Management | Brand name products -- Case studiesOnline version also available.Item type | Current library | Call number | Status | Date due | Barcode |
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Books | Main Library Open shelves collection | HD 69.B7 KOT (Browse shelf (Opens below)) | Available | BK0024087 |
Includes bibliographies.
Online version also available.
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