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B2B brand management : with the cooperation of Ines Michi. / Philip Kotler, Waldemar Pfoertsch; with the cooperation of Ines Michi.

By: Kotler, Philip Contributor(s): Pfoertsch, Waldemar | Michi, Ines Material type: Text

TextPublication details: Berlin : Springer, c2006Description: 357p. : illISBN: 9783642064708 (pbk)Subject(s): Brand name products -- Management | Brand name products -- Case studiesOnline version also available.

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Item type	Current library	Call number	Status	Date due	Barcode
Books	Main Library Open shelves collection	HD 69.B7 KOT (Browse shelf (Opens below))	Available		BK0024087

Includes bibliographies.

Online version also available.

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