Marketing across cultures / Jean-Claude Usunier, Julie Anne Lee.
Material type: TextPublication details: Harlow, England : Pearson Education, 2013Edition: 6th edDescription: 478 pISBN: 9780273757733 (pbk)Subject(s): Export marketing -- social aspects | International business enterprises -- social aspects | Intercultural communication | Marketing -- cross cultural studiesItem type | Current library | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
Books | Main Library Open shelves collection | HF 1416 USU (Browse shelf (Opens below)) | Available | BK0032229 |
Includes bibliographies.
There are no comments on this title.