Marketing across cultures / Jean-Claude Usunier, Julie Anne Lee.

By: Usunier, Jean-ClaudeContributor(s): Lee, Julie AnneMaterial type: TextTextPublication details: Harlow, England : Pearson Education, 2013Edition: 6th edDescription: 478 pISBN: 9780273757733 (pbk)Subject(s): Export marketing -- social aspects | International business enterprises -- social aspects | Intercultural communication | Marketing -- cross cultural studies
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Open shelves collection 		HF 1416 USU (Browse shelf (Opens below)) Available BK0032229

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