Strategic management concepts : a competitive advantage approach/ David, Fred R. and David, Forest R.

By: David, Fred RContributor(s): David, Fred RMaterial type: TextTextPublication details: Essex, England Pearson 2015Edition: 15th Global edDescription: 426p. illISBN: 9781292016801 (pbk)Subject(s): Management -- planning | Strategic planning | Business planning
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Authorized adaptation from the United States edition, entitled strategic management: a competitive advantage, concepts, 15th edition, ISBN 978-01333444896 by Fred R. David and Forest R. David and Forest R. David, published by Pearson Education, 2015

Includes bibliographies.

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