Political marketing : theory and concepts / Robert P. Ormrod, Stephan C. Henneberg and Nicholas J. O'Shaughnessy.

By: Ormrod, RobertContributor(s): Henneberg, Stephan C. M [author.] | O'Shaughnessy, Nicholas J, 1954- [author.]Material type: TextTextSeries: Advanced marketing series (Los Angeles, Calif.)Publisher: Los Angeles, Calif : SAGE, 2013Description: 209p : illISBN: 9780857025814 (pbk.)Subject(s): Campaign management | Marketing
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Open shelves collection 		JF 2112.C3 ORM (Browse shelf (Opens below)) Available BK0035360
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