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1.
Applications in basic marketing : clippings from the popular business press / William D. Perrault and E. Jerome McCarthy.

by Perreault, William D | McCarthy, E. Jerome.

Edition: 2005-2006 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York, NY : McGraw-Hill/Irwin, c2005Availability: Items available for loan: Main LibraryCall number: HF 5415.13 PER (4).

2.
Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.

by Perreault, William D | McCarthy, E. Jerome.

Series: McGraw-Hill/Irwin Series in MarketingEdition: 15th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : McGraw-Hill, c2005Availability: Items available for loan: Main LibraryCall number: HF 5415.13 PER (6).

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