TY  - BOOK
AU  - Ennew,Christine T.
AU  - Waite,Nigel
TI  - Financial services marketing: an international guide to principles and practice 
SN  - 9780415521680 (pbk)
PY  - 2013///
CY  - Oxon
PB  - Routledge
KW  - Financial services industry
KW  - Marketing
KW  - Bank marketing
KW  - Information technology
N1  - Includes bibliographies
ER  -