TY  - BOOK
AU  - Ehrlich,Evelyn
AU  - Fanelli,Duke
TI  - The financial services marketing handbook: tactics and techniques that produce results 
SN  - 9781118065716 (hbk)
PY  - 2012///
CY  - Hoboken, N.J
PB  - Bloomberg Press
KW  - Financial services industry
KW  - Computer network resources
KW  - Financial planners
KW  - Marketing
KW  - Customer relations
KW  - United States
N1  - Includes bibliographies
ER  -