TY  - BOOK
AU  - Chaffeey,Dave
AU  - Elllis-Chadwick,Fiona
TI  - Digital marketing: strategy, implementation and practice 
SN  - 9780273746102 (pbk)
PY  - 2012///
CY  - Harlow, England
PB  - Pearson
KW  - Marketing
KW  - Management
KW  - Electronic commerce
KW  - Consumer behavior
KW  - Strategic planning
KW  - Internet marketing
N1  - Includes bibliographies
ER  -