TY  - BOOK
AU  - Kotler,Philip
AU  - Keller,Lane Kelvin .
TI  - A framework for marketing management
SN  - 0273752510 (pbk)
PY  - 2012///
CY  - Boston
PB  - Pearson
KW  - Marketing
KW  - Management
N1  - Includes bibliographies
ER  -