TY  - BOOK
AU  - Lovelock,Christopher H.
AU  - Wirtz,Jochen
TI  - Services marketing: people, technology, strategy 
SN  - 9780136118749 (pbk)
PY  - 2011///
CY  - Boston
PB  - Pearson Education
KW  - Service industries
KW  - Marketing
KW  - Customer services
N1  - Authorised adaptation from the United States edition, entitled Services Marketing: People, Technology, Strategy, 7th edition, ISBN 978-013-61-0721 by Christopher Lovelock and Jochen Wirtz, published by Pearson Education, publishing as Prentice Hall, 2011; Includes bibliographies
ER  -